A mascot is often thought to be a good luck charm. You’ll know that’s absolutely true when you encounter Captain Cool or W.B. Bean at a Minit Mart or a TA-Petro Travel Store or when you encounter Gizzard Coop at a Quaker Steak & Lube restaurant. It will be your lucky day, particularly if you’re a child.
At grand openings, appreciation events and open houses, all three mascots have been known to provide free samples to children and/or their parents. Along with a trick or two, they may have some treats up their sleeves. Usually, they have free prizes, goodies and coupons to give away. You might even see them arrive on a skateboard.
If you’d like a picture for grandma or a social media post—#wbbean, #coolcup or #gizzardcoop—just step right up. All three of these loveable characters are very photogenic and love to pose for pictures with guests of all ages. Most of the time, you’ll find Bean and Cool in the Travel Stores at TA and Petro Stopping Centers locations and in Minit Marts. Coop is usually found at Quaker Steak & Lube restaurants.
On special occasions, mascot sightings have been known to occur at community events, fundraisers, football games, pep rallies, festivals and just about any other place people gather. If you’re involved in planning, promoting or coordinating a community event and need to add some pizzazz, just reach out to a manager at the TA, Petro, Minit Mart or Lube location where you work.
About the Mascots
W.B. Bean (known as “W.B.” or just plain “Bean”)
Harvest Date: Not long ago, he’s always fresh
Likes: The perks of the 24/7 daily grind on the Big Road. Having plenty of coffee on hand for those who need break fluid. Greeting people who can’t wait to espresso themselves in the morning with the first sip from a hot cup of freshly brewed World Blends coffee. He’s at his best when passing out samples under the influence of aromatic flavors wafting through the air.
Favorite Color: Rich shades of brown
Favorite Subject in School: Bean Growing Geography
Favorite Book: The Bug in Teacher’s Coffee
Favorite Vehicle: Canteen Truck
Favorite Coffee: Red Sky
Favorite Song: Second Cup of Coffee
Favorite Hangouts: Bean enjoys mixing with people at restaurants, convenience stores, and any place where diesel fuel and/or gasoline are sold. He’s most comfortable when a World Blends coffee dispenser is in sight and plenty of people are standing around waiting to receive their mug shots.
Captain Cool (“Cool” for short)
Emerged from Freezer: January 1, 2016
Likes: Chilling out with his favorite sodalicious super hero friends. Especially loves to mix flavor shots at the fountain, where available, so he can completely customize his drink with infused fruit flavors. If you want your favorite drink to stay cooler longer, you’ll love his thirst-quenching super powers. Use caution when it comes to the coolest cup on the road. Captain Cool has been known to give people the chills.
Favorite Color: Ice Blue
Favorite Subject in School: The Study of Glaciers
Favorite Book: Snow White and the Seven Dwarfs
Favorite Vehicle: Ice Road Truck
Favorite Beverage: Cherry Cola
Favorite Song: Warming up the Ice Age
Favorite Hangouts: Being the coolest of the cool super heroes, Captain Cool is the polar opposite of his buddy Bean. They do have one thing in common. Cool also has a penchant for pleasing people at restaurants, convenience stores, and any place where diesel fuel and/or gasoline are sold. On special occasions, you may find him chilling out at community events.
C. Gizzard Coop (affectionately known as "Coop")
Hatch Date: No one really knows for sure, we're just happy he's a part of the Quaker Steak & Lube family
Likes: Just about anything on wheels, preferably with a rip-snortin’, hi-revvin’ engine, that you can drive on streets or race on tracks. That includes motorcycles, domestic and import cars, trucks big and small, even scooters, bikes and skateboards. He loves tasty food with extra saucy flavors and music and fun events that bring communities together.
Favorite Color: Quaker Steak & Lube Green, of course
Favorite Subject in School: Lunch
Favorite Book: Chicken Little
Favorite Vehicle: Mini COOPer
Favorite Song: The Chicken Dance
Favorite Hangouts: Coop enjoys racing, music events, sports teams, and more than anything else, he loves Quaker Steak & Lube! With all the fun events and fundraising activities at the Lube® and out in the surrounding communities, you're sure to see him enjoying himself!